Most people don’t know (and neither did we until we looked it up on wikipedia) that Father’s Day was actually started by a woman - Sonora Dodd - to commemorate her father, a civil war veteran (see: right) who reared his six children as a single dad. You might say he was the original Mr. Mom, though I doubt many friends of his called him that in his day.
In the 1930s Sonora Dodd really went into full gear to raise awareness for her holiday and gained additional support from the Associated Men’s Wear Retailers, who assisted in promotion. But Americans didn’t favor this alliance, feeling that the holiday was simply becoming a way for business to exploit consumers. What a ridiculous idea (RIGHT NOW WE HAVE FREE STANDARD SHIPPING ON ALL ORDERS OVER $75!!!).
The holiday moved through the hands of Congress without ever becoming official until Lyndon B. Johnson designated the third Sunday in June as a national day to honor fathers. And then Richard Nixon officially declared it Father’s Day six years later. But most of us don’t remember that part of Nixon’s career. Moving on…
Men, especially fathers, love the aviator because it reminds them of the law, and men love the law. Cops, pilots, secret service men - they all favor the aviator. And the most classic aviator out there is the Ray Ban RB3025 model:
Many designery brands, like Tom Ford, Gucci, Carrera, all make excellent top notch aviator styles. One that comes to mind in particular is the Michael Kors MKS147M-BRECKENRIDGE-015:
See, still an aviator but slightly modernized. And still classic. We’d be remiss though if we didn’t mention Serengeti because Serengeti has the “drivers” lens. Fathers love to drive. We all know the archetypal father who refuses to ask or accept directions from a stranger despite being completely lost and in the middle of nowhere. The Serengeti “Firenze” will hide a man’s shame and provide precision optical clarity when on the road:
These are just a few suggestions to get started for this Father’s Day. We’re sure he’ll love whatever you get him! Go dads!